Advertising-based Video On Demand Market Size
Market Outlook:
Base Year Value (2023)
USD 38.59 Billion
CAGR (2024-2032)
29.1%
Forecast Year Value (2032)
USD 384.42 Billion
Historical Data Period
2019-2023
Largest Region
North America
Forecast Period
2024-2032
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Market Dynamics:
Growth Drivers & Opportunity:The increasing penetration of high-speed internet and adoption of smartphones among consumers are expected to drive the growth of the advertising-based video on demand market. This is expected to result in more consumers accessing video content on-the-go, leading to a higher demand for advertising-based video on demand services.
The growing popularity of streaming services and the shift towards digital advertising are also expected to be major growth drivers for the advertising-based video on demand market. Advertisers are increasingly looking for innovative ways to reach their target audience, and advertising-based video on demand platforms offer a cost-effective and targeted advertising solution.
The rising investment in original content by streaming platforms is expected to further propel the growth of the advertising-based video on demand market. Original content attracts a larger audience and keeps consumers engaged, leading to increased viewership and advertising opportunities for brands.
Industry
Report Scope
| Report Coverage | Details |
|---|---|
| Segments Covered | Advertisement Position, Device, Enterprise Size, Industry Vertical |
| Regions Covered | • North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA) |
| Company Profiled | Brightcove, Dacast, Dailymotion, Facebook, IBM, Kaltura, Muvi, SymphonyAI Media, Vdocipher, Vidyard, Vimeo, YouTube |
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The increasing competition in the advertising-based video on demand market is a major restraint for the industry. With the entry of new players and the expansion of existing players, there is a fierce competition for viewers and advertisers, leading to pressure on pricing and profitability.
The rise in ad-blocking technologies and consumer fatigue with ads are also significant restraints for the advertising-based video on demand market. Consumers are becoming increasingly resistant to traditional forms of advertising, leading to a decline in ad effectiveness and revenue for advertising-based video on demand platforms.
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