Advertising-based Video On Demand Market Forecast
Regional Forecast:
The Advertising-based Video On Demand market size in North America, specifically in the U.S. and Canada, is expected to experience significant growth in the coming years. The increasing popularity of streaming services and the shift towards digital advertising are driving the demand for Ad-based VOD platforms in the region. Major players like Hulu, Peacock, and Tubi are capturing a large share of the market with their diverse content offerings. Furthermore, the high internet penetration and technological advancements in North America are creating favorable conditions for the growth of the Ad-based VOD market.
Asia Pacific:
Largest Region
North America
38% Market Share in 2023
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In Asia Pacific, countries like China, Japan, and South Korea are witnessing a rapid adoption of Advertising-based Video On Demand platforms. The increasing disposable income and changing consumer preferences towards online streaming are fueling the growth of the market in the region. Platforms like iQiyi, Rakuten TV, and Watcha are gaining popularity among viewers with their localized content and targeted advertising strategies. Additionally, the expanding digital infrastructure and smartphone penetration in Asia Pacific are further propelling the growth of the Ad-based VOD market.
Europe:
The Advertising-based Video On Demand market in Europe, specifically in the United Kingdom, Germany, and France, is experiencing steady growth driven by factors like increasing digitalization and the presence of established media companies. Platforms like ITV Hub, Joyn, and Molotov are attracting a large audience base with their mix of international and regional content offerings. The favorable regulatory environment and growing investments in digital advertising are supporting the expansion of the Ad-based VOD market in Europe.
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