The advertising-based Video On Demand market can be categorized based on advertisement position, device, enterprise size, and industry vertical.
Advertisement Position
Pre-roll advertisements are shown before the video content and are often unskippable, giving advertisers a guaranteed view.
Mid-roll advertisements are shown in the middle of the video content, interrupting the viewing experience but potentially capturing more attention.
Post-roll advertisements are shown after the video content and may have lower engagement rates compared to pre-roll and mid-roll ads.
Device
The Video On Demand market can be segmented based on the device used to access the content, including smartphones, tablets, smart TVs, and desktop computers.
Each device may have different advertising capabilities, such as interactive ads on smartphones and targeted ads on smart TVs.
Enterprise Size
The Video On Demand market can be segmented based on enterprise size, including small and medium-sized businesses as well as large enterprises.
Different enterprise sizes may have varying advertising budgets and strategies, impacting the types of ads they run on VOD platforms.
Industry Vertical
The Video On Demand market can also be segmented based on industry vertical, such as entertainment, sports, news, and education.
Different industry verticals may target specific audiences and have unique advertising needs and opportunities in the VOD market.