Acoustic Vehicle Alerting System (AVAS) Market Size & Share, By Vehicle (Passenger Cars, Commercial Vehicles, Two Wheelers), Propulsion (BEVs, PHEVs, FCEVs), Mounting Position (Integrated, Separated), Sales Channel Technology, Regional Forecast, Industry Players, Growth Statistics Report 2024-2032

Market Outlook:

Acoustic Vehicle Alerting System (AVAS) Market surpassed USD 2.06 Billion in 2023 and is anticipated to exceed USD 5.87 Billion by end of the year 2032, observing around 12.4% CAGR between 2024 and 2032.

• Base Year Value (2023): USD 2.06 Billion
• CAGR (2024-2032): 12.4%
• Forecast Year Value (2032): USD 5.87 Billion
• Historical Data Period: 2019-2023
• Largest Region: Asia Pacific
• Forecast Period: 2024-2032

Market Dynamics:

Growth Drivers & Opportunity:

The increasing demand for electric vehicles worldwide is a significant growth driver for the Acoustic Vehicle Alerting System (AVAS) Market. With the rise in environmental concerns and government initiatives to reduce emissions, the adoption of electric vehicles is expected to propel the demand for AVAS.

The growing focus on pedestrian safety is another key growth driver for the AVAS market. As urbanization continues to increase, the need for pedestrian detection and warning systems to prevent accidents is becoming more critical. AVAS plays a crucial role in alerting pedestrians to the presence of electric vehicles, thereby enhancing safety on the roads.

The technological advancements in AVAS systems, such as improved sensor capabilities and advanced warning signals, are driving the market growth. As manufacturers continue to innovate and develop more sophisticated AVAS solutions, the market is expected to see further expansion in the coming years.

Report Scope

Report Coverage	Details
Segments Covered	Vehicle, Propulsion, Technology, Mounting Position, Sales Channel
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	Aisin Seiki, Analog Devices, Aptiv PLC, Bosch Limited, Brigade Electronic, S Continental AG, Delphi Technologies, Denso, Harman International Industries, Hitachi,., Hyundai Mobis, Lear, Microchip Technology, Mitsubishi Electric, NXP Semiconductors, Panasonic, Renesas Electronics, Texas Instruments Incorporated, Valeo S.A., WABCO Holdings

Industry Restraints:

One of the major restraints for the AVAS market is the high cost of implementation. The installation of AVAS systems in vehicles can add to the overall cost, which may deter some consumers from adopting electric vehicles equipped with these systems. This cost barrier could slow down the growth of the AVAS market in certain regions.

Another restraint for the AVAS market is the lack of standardized regulations across different countries. The absence of uniform guidelines and regulations on AVAS requirements can create challenges for manufacturers in terms of compliance and implementation. The fragmented regulatory landscape could hinder the widespread adoption of AVAS systems in the global market.

Regional Forecast:

North America is expected to dominate the AVAS market due to the high adoption rate of electric vehicles in countries like the U.S. and Canada. The presence of key market players in this region also contributes to its leading position in the industry. In addition, stringent government regulations mandating the installation of AVAS in electric vehicles further boost market growth.

The Asia Pacific region, particularly China, Japan, and South Korea, is also projected to witness significant growth in the AVAS market. The increasing demand for electric vehicles in China, coupled with government initiatives promoting eco-friendly transportation, drives market expansion in the region. Japan and South Korea are also emerging as key markets for AVAS due to the growing adoption of electric vehicles.

In Europe, countries like the United Kingdom, Germany, and France are expected to showcase steady growth in the AVAS market. Stringent regulations mandating the use of AVAS in electric vehicles to enhance pedestrian safety propel market growth in these countries. The presence of prominent automotive manufacturers in Europe also contributes to the increasing demand for AVAS technology in the region.

Segmentation Analysis:

In terms of segmentation, the global acoustic vehicle alerting system market is analyzed on the basis of Vehicle, Propulsion, Technology, Mounting Position, Sales Channel

Acoustic Vehicle Alerting System (AVAS) Market

Passenger Cars:

The segment analysis of AVAS in passenger cars shows a significant demand for this technology as it enhances pedestrian safety by alerting them to the presence of electric vehicles. The increasing adoption of electric passenger cars, coupled with stringent regulations regarding pedestrian safety, is driving the growth of AVAS installations in this segment.

Commercial Vehicles:

In the commercial vehicles segment, there is a growing trend towards the integration of AVAS technology to comply with regulations and improve overall road safety. The demand for AVAS in commercial vehicles is also being driven by the need to mitigate noise pollution in urban areas.

Two Wheelers:

The two-wheelers segment is also witnessing an uptake in AVAS installations, particularly in electric motorcycles and scooters. The increasing popularity of electric two-wheelers, especially in urban areas, is driving the demand for AVAS technology to ensure the safety of riders and pedestrians alike.

Propulsion

BEVs:

Battery Electric Vehicles (BEVs) are leading the adoption of AVAS technology, as they operate silently at low speeds, posing a risk to pedestrians who may not hear them approaching. The integration of AVAS in BEVs is crucial for ensuring pedestrian safety and compliance with regulatory requirements.

PHEVs:

Plug-in Hybrid Electric Vehicles (PHEVs) are also incorporating AVAS technology to alert pedestrians to their presence, especially when operating in electric mode. The mounting demand for PHEVs and the need for enhanced safety features are driving the growth of AVAS installations in this segment.

FCEVs:

Fuel Cell Electric Vehicles (FCEVs) are slowly gaining traction in the market, and the integration of AVAS technology is becoming increasingly important to ensure the safety of pedestrians and cyclists. The adoption of AVAS in FCEVs is expected to grow in parallel with the expansion of fuel cell vehicle infrastructure.

Mounting Position

Integrated:

The integrated mounting position of AVAS systems offers a seamless integration with the vehicle's overall design, ensuring a sleek and unobtrusive appearance. This mounting position is preferred by automakers for its aesthetic appeal and ease of installation.

Separated:

The separated mounting position of AVAS systems allows for greater flexibility in placement and customization to suit the specific requirements of different vehicle models. This mounting position is preferred by some automakers for its versatility and adaptability to various vehicle designs.

Sales Channel Technology:

The sales channel technology for AVAS systems is rapidly evolving, with a shift towards online and direct-to-consumer sales channels. Automakers are increasingly leveraging digital platforms and e-commerce strategies to reach a wider customer base and streamline the sales process. The integration of advanced technology in sales channels is enhancing the efficiency and effectiveness of AVAS system distribution and implementation.

Competitive Landscape:

The competitive landscape in the Acoustic Vehicle Alerting System (AVAS) Market is highly fragmented with a mix of established players and new entrants competing for market share. The market is witnessing intense competition due to the increasing demand for AVAS systems in electric vehicles to comply with regulatory requirements. Some of the key players operating in the AVAS market across the world include:

1. Delphi Automotive

2. Tesla Inc.

3. Robert Bosch GmbH

4. Hyundai Mobis

5. Genasys Inc.

6. Brigade Electronics Group PLC

7. Harman International Industries

8. Daimler AG

9. Nissan Motor Corporation

10. Stoneridge Inc.