التوقعات السوقية:
Gift Cards Market surpassed USD 994.15 Billion in 2023 and is likely to exceed USD 4342.7 Billion by end of the year 2032, observing around 17.8% CAGR between 2024 and 2032.
Base Year Value (2023)
USD 994.15 Billion
19-23
x.x %
24-32
x.x %
CAGR (2024-2032)
17.8%
19-23
x.x %
24-32
x.x %
Forecast Year Value (2032)
USD 4342.7 Billion
19-23
x.x %
24-32
x.x %
Historical Data Period
2019-2023
Largest Region
North America
Forecast Period
2024-2032
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سوق الديناميكية:
Growth Drivers & Opportunity:
The Gift Cards Market is experiencing significant growth due to the increasing popularity of digital gift cards, which offer convenience and customization options for both consumers and businesses. Additionally, the growing trend of gift giving for occasions such as birthdays, weddings, and holidays is driving demand for gift cards as the perfect gifting solution. Furthermore, the rise of e-commerce platforms and mobile payment options is fueling the demand for digital gift cards, offering consumers a seamless shopping experience.
Report Scope
Report Coverage | Details |
---|
Segments Covered | Card Type, End-user |
Regions Covered | • North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC)
• Latin America (Argentina, Brazil, Rest of South America)
• Middle East & Africa (GCC, South Africa, Rest of MEA) |
Company Profiled | InComm Payments LLC, Walmart , Givex , American Express Company , Paytronix Systems, , Qwikcilver Solutions Pvt. , Amazon.com , PayPal,, Fiserv, , Blackhawk Network |
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Industry Restraints:
However, despite the growth opportunities, the Gift Cards Market is facing challenges such as the risk of fraud and theft associated with digital gift cards. This security concern is a major restraint for the market, as consumers may be hesitant to purchase gift cards if they fear their information could be compromised. Another restraint for the industry is the lack of awareness and understanding among consumers about the benefits and functionality of gift cards, leading to slower adoption rates and limited market growth.
التوقعات الإقليمية:
Largest Region
North America
34% Market Share in 2023
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North America: The gift cards market in North America is dominated by the United States, accounting for the largest share of revenue in the region. The country's strong retail sector and high consumer spending habits contribute to the growth of the gift cards market. Canada also has a significant presence in the market, driven by increasing adoption of gift cards by both consumers and businesses.
Asia Pacific: In Asia Pacific, China is the largest market for gift cards, supported by the country's growing e-commerce sector and changing consumer preferences. Japan and South Korea also have strong gift card markets, fueled by technological advancements and a trend towards cashless payments in these countries.
Europe: The gift cards market in Europe is led by the United Kingdom, where gift cards are popular among consumers for gifting occasions and as incentives in employee rewards programs. Germany and France also have thriving gift card markets, with increasing adoption of digital gift cards and a growing focus on sustainability in gifting practices.
Report Coverage & Deliverables
Historical Statistics
Growth Forecasts
Latest Trends & Innovations
Market Segmentation
Regional Opportunities
Competitive Landscape
تحليل التجزئة:
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In terms of segmentation, the global Gift Cards market is analyzed on the basis of Card Type, End-user.
Gift Cards Market
Closed-loop Card
The closed-loop card segment in the gift cards market is expected to witness steady growth in the coming years. Closed-loop cards are typically restricted for use at a specific retailer or group of retailers, making them a popular choice among consumers who shop frequently at these establishments. Retail establishments often offer closed-loop cards as a way to drive customer loyalty and increase repeat business. These cards also provide retailers with valuable data on consumer spending habits, allowing them to tailor their marketing strategies more effectively.
Open-loop Card
The open-loop card segment in the gift cards market is expected to experience rapid growth, driven by the increasing popularity of gift cards as a convenient gifting option. Open-loop cards, which are issued by major payment processors like Visa and Mastercard, can be used at a wide range of retailers and are often preferred for their flexibility. Corporate institutions, in particular, often opt for open-loop cards as a reward or incentive for employees, clients, or business partners. Additionally, the ability to customize the design and branding of open-loop cards makes them a popular choice for corporate gifting programs.
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مشهد تنافسي:
The competitive landscape in the Gift Cards Market is characterized by a diverse range of players including retailers, financial services, and technology companies. Key factors driving competition include the growth of e-commerce, the increasing popularity of digital gift cards, and partnerships with various brands to expand offerings. Companies are focusing on enhancing user experience through innovative technology such as mobile wallets and customizable gift cards. The market is also witnessing an increase in corporate spending on gift cards as employee incentives, further intensifying competition among providers. Regulatory changes and consumer preferences towards eco-friendly options are influencing strategies as companies strive to differentiate themselves in this dynamic environment.
Top Market Players
- Walmart Inc.
- Amazon.com Inc.
- Target Corporation
- Visa Inc.
- Mastercard Incorporated
- Starbucks Corporation
- Google LLC
- Apple Inc.
- Blackhawk Network Holdings Inc.
- Square, Inc.
الفصل 1- المنهجية
- تعريف السوق
- الافتراضات الدراسية
- النطاق السوقي
- الفصل
- المناطق المشمولة
- تقديرات القاعدة
- حسابات التنبؤ
- مصادر البيانات
- الابتدائي
- المرحلة الثانوية
الفصل 2 - موجز تنفيذي
Chapter 3. Gift Cards Market البصيرة
- عرض عام للأسواق
- فرص سائقي السوق
- تحديات تقييد الأسواق
- رأس المال التنظيمي
- تحليل النظم الإيكولوجية
- Technology " Innovation التوقعات
- التطورات الصناعية الرئيسية
- الشراكة
- الاندماج/الاقتناء
- الاستثمار
- إطلاق المنتجات
- تحليل سلسلة الإمدادات
- تحليل قوات بورتر الخمس
- تهديد المنضمين الجدد
- تهديد الغواصات
- الصناعة
- قوة الموصلات
- قوة المحامين
- COVID-19 Impact
- PESTLE Analysis
- رأس المال السياسي
- رأس المال
- رأس المال الاجتماعي
- Technology Landscape
- الشؤون القانونية
- Environmental Landscape
- القدرة التنافسية
- مقدمة
- Company Market Share
- مصفوفة لتحديد المواقع
Chapter 4. Gift Cards Market الإحصاءات حسب الشرائح
- الاتجاهات الرئيسية
- تقديرات السوق والتنبؤات
* قائمة أجزاء حسب نطاق/احتياجات التقرير
Chapter 5. Gift Cards Market الإحصاءات حسب المنطقة
- الاتجاهات الرئيسية
- مقدمة
- الأثر الناجم عن الانفصال
- تقديرات السوق والتنبؤات
- النطاق الإقليمي
- أمريكا الشمالية
- الولايات المتحدة
- كندا
- المكسيك
- أوروبا
- ألمانيا
- المملكة المتحدة
- فرنسا
- إيطاليا
- إسبانيا
- بقية أوروبا
- آسيا والمحيط الهادئ
- الصين
- اليابان
- جنوب كوريا
- سنغافورة
- الهند
- أستراليا
- بقية أعضاء اللجنة
- أمريكا اللاتينية
- الأرجنتين
- البرازيل
- بقية أمريكا الجنوبية
- الشرق الأوسط
- GCC
- جنوب أفريقيا
- بقية الاتفاقات البيئية
* لا يُستفز *
الفصل 6. Company Data
- استعراض عام للأعمال التجارية
- المالية
- عرض المنتجات
- رسم الخرائط الاستراتيجية
- الشراكة
- الاندماج/الاقتناء
- الاستثمار
- إطلاق المنتجات
- التنمية الأخيرة
- الإقليمية
- SWOT Analysis
* قائمة شاملة وفقا لنطاق/احتياجات التقرير